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Lots of lash brands just pick their lashes from a catalogue, box them up and put them on the shelf. Maia Lashes have been designed by celebrity makeup artist Selina Bassi, who worked tirelessly with manufacturers to create bespoke lash styles - unique to Maia Lashes - to suit every eye shape and occasion.

With over 10 years experience and a raft of celebrity clients, Selina has seen the good, the bad and the ugly when it comes to lashes. That’s why she wanted to create something that solved the problems that she, her peers and her clients all experienced.

• We offer high quality lashes that complement ALL eye shapes, using the finest materials and handmade techniques.

• We pride ourselves on staying at the forefront of lash innovation every step of the way.

We're proudly cruelty-free. We don't use animal products or animal testing in any of our products. Looking good shouldn't make you feel bad, ever.

Some people don’t use tools when they apply their lashes, and while the way you apply your lashes is totally up to you, using a lash applicator or tweezers to apply your lashes can make it way easier to get them in place with minimal fuss and mess. Lash scissors are a must when it comes to trimming your lashes, for a better fit and no rough edges.