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Lots of lash brands just pick their lashes from a catalogue, box them up and put them on the shelf. Maia Lashes have been designed by celebrity makeup artist Selina Bassi, who worked tirelessly with manufacturers to create bespoke lash styles - unique to Maia Lashes - to suit every eye shape and occasion.

With over 10 years experience and a raft of celebrity clients, Selina has seen the good, the bad and the ugly when it comes to lashes. That’s why she wanted to create something that solved the problems that she, her peers and her clients all experienced.

• We offer high quality lashes that complement ALL eye shapes, using the finest materials and handmade techniques.

• We pride ourselves on staying at the forefront of lash innovation every step of the way.

We're proudly cruelty-free. We don't use animal products or animal testing in any of our products. Looking good shouldn't make you feel bad, ever.

All of our lashes are vegan friendly and don't use any animal products or harm any animals in the making.

Our manufacturers provide fair wages, safe work environments, regular breaks, time-off and maternity leave for its employees. They're also regularly inspected to ensure that they meet these standards for their employees.