UK & US next day delivery now available

Worldwide shipping now available

About us

Meet the founder - Selina Bassi

As a celebrity makeup artist with over 10 years of industry experience, I’ve experienced every strip lash struggle first hand. From thick, heavy bands to plastic-looking lashes and lashes that just won’t stay down at the corners, I’ve seen it all.

I knew there had to be a better option out there and started to do some research. I used my extensive list of contacts, training from some of the best celebrity makeup artists out there and expertise to create a range of lashes that look natural and work for every eye shape.

Maia Lashes was launched in November 2022 (but has been in the works for way longer), aimed at bringing you lashes that look natural, stay in place and enhance your beauty.

I hope you love them just as much as I do.



Meet the founder of Maia Lashes - Selina Bassi
Maia Lashes HQ
Why I created Maia Lashes

When working with clients as a makeup artist, I found that I was coming across the same problems with lashes over and over again. The makeup artists I worked with had the same problems too. And the clients I worked with were struggling when they applied their lashes at home.

They told me (and I agreed with them) that the lashes they could get weren’t always great quality and were usually expensive. They couldn’t get the styles they really wanted or the right fit for their eye shape - and it was hard to tell when you bought lashes online.

An alternative was lash extensions, but these were expensive and high-maintenance. Plus they didn’t always give the exact look you wanted.

It was clear none of us were happy with what was on offer, but we all felt stuck with what was out there. That’s why I started to work on creating a solution.

The quality, style and fit of lashes we have created are exactly how I want them and I'm so excited to share them with you.

Maia Lashes: What's the difference?

Wondering how different lashes can really be? Here’s why Maia Lashes are an upgrade:

Our team of experts have spent 2 years designing, researching and developing every product, working with the best manufacturers out there and sourcing every product ethically and carefully. 

We use patented technology, extensive testing and our lashes are hand-made by experts using the finest materials. 

We’ve made it easy to find the right lashes for your eye shape, style and wherever you want to wear them. There’s a lash style for everyone in our range. Our makeup expertise means we stay ahead of trends too.

Our dedication to the creation of our lashes is second to none. With everything from sourcing and design right through to testing, feedback and packaging, we’ve poured our love of makeup and beauty into every pair of lashes and every product we offer.

We’re committed to sustainability with the materials we use for our packaging. All of our products are cruelty free and never tested on animals either.

Maia Lashes HQ
Maia Lashes HQ
The Maia Mission

Our mission is simple: we want to create beautiful lashes that work for everyone. 

We want them to be easy to apply, so we’ve skipped thick, stiff lash bands in favour of light, thin lash bands  that blend with your natural lash line. 

We want them to suit a range of different eye shapes and sizes. 

We want you to feel great in your lashes whatever your age and wherever you’re headed. If you prefer a more  natural look, we’ve got you covered. If you want all-out glam, then we’ve got you too! 

Everyone is different, so one-size-fits-all shouldn’t be the standard for lashes. 

Sustainability should be simple, not an afterthought.

Join the #MAIAMAFIA and be part of the mission.

Attention to detail
Maia Lashes packaging designsMaia Lashes packaging designsMaia Lashes product designsMaia Lashes glues & tools designs
Your bag